Online sales during festive season to reach $7 billion in India

E-commerce platforms, which have been doing better than other companies during the pandemic-driven lockdown, are looking up to festival season in India with extra hope as the expectation is they will double their sales in the next two months alone. 

“Festive season sales are expected to almost double in the next two months alone and touch $7 billion in gross merchandise value (GMV), rising sharply from $3.8 billion in GMV sales in the same period last year,” according to a news report in Mint, which quoted the internet research firm RedSeer.

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