Realme’s new phones give it a REAL (sorry) chance in the EU budget market


There are too many phones. There, I said it.

I spend much of my professional life writing about the damn things, yet every time I think I have a handle on the industry, something new appears. It’s exhausting.

But the alternative is worse: a dull industry that stays the same. New companies and phones and approaches are what keeps things fresh —  and this is where Realme comes in.

No, the company’s not new per se, but it is making a real drive into Europe right now. And with its two new phones — the Realme 7 and Realme 7 Pro — it wants to conquer the continent’s low-end market. And you know what? It just might be onto something.

Realme?

Yeah, Realme. If you aren’t into phones, the name might not mean much. But that’s why we’re here.

Realme is the sister brand of Chinese phone-maker OPPO, another company you may not have heard of. All you need to know is OPPO is a massive company that makes phones. It spends a lot of money on R&D, and Realme has access to much of these learnings.

Got you. So… these new Realme phones?

Yeah, the Realme 7 and the Realme 7 Pro.

I need more information than that.

Fine. Let’s talk about the Realme 7 Pro first, because I think that’s the least interesting of the two devices.