Survey on Indians’ social media usage pattern throws up curious findings

A survey report, which sought to understand the behaviour and profile of English (India) and native language (Bharat) social media users, has found that 78% of Bharat engages in social media activity like watch/upload/create content during their leisure time. It further said that 73% of internet users sign into social networking platforms everyday and they are most active between 7 pm and 11 pm.

The study, named ‘Understanding India’s Next Billion Internet Users’ was carried out by ShareChat, one of the leading social media platforms in India, along with Nielsen India as its ‘Knowledge Partner’.  

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