Twitter acquires podcasting app Breaker in order to focus on social audio


Podcast as a means of entertainment is still at a nascent stage, but social networks appear to see them as a possible vortex around which communities could be built and fostered in the future. Which is why Twitter’s latest announcement on acquiring podcasting app Breaker is far from surprising. Their recent signing up with AWS for expanding their cloud cover was a tell-tale sign of things to come. 

That podcasts are on everybody’s radar is obvious from recent reports of Spotify’s NPR deal and Amazon speakers now playing Spotify podcasts via Alexa. Now Twitter has joined the bandwagon of podcast fanatics through its acquisition of Breaker, an app that came into the limelight in 2016 when podcasts were seen as audio feeds. 

Breaking the podcast barrier

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