Websites could block users from entire countries to improve their SEO scores


Later this year Google will introduce new ranking factors that judge websites based on the quality of their user experience and these upcoming changes have led some site owners to wonder if blocking users from countries with slow internet could boost their SEO.

In a recent JavaScript SEO Office Hours video, Google’s Martin Splitt answered a question on whether or not a site’s Core Web Vitals score could be improved by blocking users from countries with slow internet connections from accessing a page.

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